The Ford Motor Company

The Ford Motor Company was founded by Henry Ford in 1903. The company was first motivated with $28000 from twelve investors. The company was initially established as The Henry Ford Company on November 3, 1901, which became the Cadillac Motor Company on August 22, 1902. The company’s first product was launched in 1903. During those […]

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Sony Company Analysis: SWOT, PEST, 5 Forces and SGA

Keywords: swot sony, sony swot, pest sony, sony pest, sony five forces Sony SWOT Analysis | Five Forces Analysis of Sony | PEST Analysis of Sony | Strategic Group Analysis of Sony Executive Summary The purpose of this paper is to analyse Sony’s strategy and assess various tools which give the greatest insight into that […]

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The Strategy of Setting Price for Products and Services

The Strategy of Setting Price for Products and Services Introduction Pricing is a basic and interesting topic in the business. This paper will be described the strategy of setting prices for products and services; especially it will focus on one specific strategy called price discrimination, which is to charge different prices to different customers for […]

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Toyota motor corporation strategy

I. Introduction of Toyota: Overview of Toyota Company Toyota Motor Corporation is one of the leading automobile manufacturers in the world. It is founded in August 28, 1937 in Japan. Akio Toyoda is the current president of Toyota motor company. As of March 31, 2009, the capital of Toyota is estimated as 397.05 billion yen. […]

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Analysis Of Zipcar Strategy

Keywords: zipcar swot, zipcar external environment, zipcar business model Executive Summary An assessment of the strategic value of expanding Zipcar business was performed by identifying its resources and core competencies. Through its resources and core competencies, a S.W.O.T. analysis and external environmental analysis were performed to identify its strategic advantage and business model where it […]

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Strategic alliances is the cause of popularity

Why have strategic alliances grown in popularity? Who gains? “Google and Lycos Europe Announce Strategic Alliance” (Google press center, 2003), “Bayer Healthcare and Intendis announce strategic alliance” (Wayne and Montville, 2007), “Fiat and Chrysler Announce Strategic Alliance” (Car News Gluckman and Kurcezski, 2009), “City Bank and American Express announce strategic alliance” (Dhaka, 2009). Alliances have […]

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Tata Motors losses

Can Tata Motors capture and increase its market share in India through the launch of Jaguar and Land Rover? Introduction: My commentary examines the recent acquisition of Tata Motors of two iconic brands- Jaguar and Land Rover from Ford Motors at a staggering amount of $2.3 billion. Despite being well known brands, they are suffering […]

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Strategic business management

Introduction: Strategic business management has its roots in the thinking of the workforce; strategic thinking can no longer become a textual presence of words in the notebooks. The training programs and the meeting conducted at the sense of urgency do not mean that a company is on the right path. In the competitive era the […]

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Tech Mahindra’s takeover | Analysis

1. Research Question Will The takeover of Satyam Computers by Tech Mahindra be profitable to Mahindra and Tech Mahindra? The primary objective of this essay is to answer the above research question through primary and secondary data along with the use of various analytical tools in order to come up with an effective answer to […]

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Strategic business management and planning

1. Introduction: Easy jet is the leading cheapest flight service company in European Airline Companies. The mission of the company is “to offer Low cost airline service to the masses”. Easyjet was established by Sir Stelios Haji-Ioannou  in 1995 .Easy jet is the fourth leading European airline, the UK’s leading budget airline and one that […]

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