Analysis Of Zipcar Strategy

Keywords: zipcar swot, zipcar external environment, zipcar business model Executive Summary An assessment of the strategic value of expanding Zipcar business was performed by identifying its resources and core competencies. Through its resources and core competencies, a S.W.O.T. analysis and external environmental analysis were performed to identify its strategic advantage and business model where it […]

Read More »

The Ford Motor Company

The Ford Motor Company was founded by Henry Ford in 1903. The company was first motivated with $28000 from twelve investors. The company was initially established as The Henry Ford Company on November 3, 1901, which became the Cadillac Motor Company on August 22, 1902. The company’s first product was launched in 1903. During those […]

Read More »

Sony Company Analysis: SWOT, PEST, 5 Forces and SGA

Keywords: swot sony, sony swot, pest sony, sony pest, sony five forces Sony SWOT Analysis | Five Forces Analysis of Sony | PEST Analysis of Sony | Strategic Group Analysis of Sony Executive Summary The purpose of this paper is to analyse Sony’s strategy and assess various tools which give the greatest insight into that […]

Read More »

The Strategy of Setting Price for Products and Services

The Strategy of Setting Price for Products and Services Introduction Pricing is a basic and interesting topic in the business. This paper will be described the strategy of setting prices for products and services; especially it will focus on one specific strategy called price discrimination, which is to charge different prices to different customers for […]

Read More »

Toyota motor corporation strategy

I. Introduction of Toyota: Overview of Toyota Company Toyota Motor Corporation is one of the leading automobile manufacturers in the world. It is founded in August 28, 1937 in Japan. Akio Toyoda is the current president of Toyota motor company. As of March 31, 2009, the capital of Toyota is estimated as 397.05 billion yen. […]

Read More »

Reliance Steel & Aluminum Co

Reliance Steel & Aluminum Co. is one of the largest metals service center companies in the United States. Through a network of more than 180 locations in 37 states, Belgium, Canada, China, South Korea and the United Kingdom, the Company provides value-added metals processing services and distributes a full line of more than 100,000 metal […]

Read More »

Strategic Management; shaping the long-run performance of the business

Introduction Strategic management Strategic management can be described as set of executive action and conclusions that helps in shaping the long-run performance of the business. It is inclusive of environmental scanning, both internal and external environment, and strategy formulation, implementation of strategies, assessment and control processes. Henceforth, strategic management highlights on the evaluation and monitoring […]

Read More »

Royal Dutch Shell

Royal Dutch Shell is a global, publically traded Public Limited Company, whose main focus is on the energy and petrochemicals business. Royal Dutch/Shell officially formed in 1907, with the merger of a London based Transportation Company called Samuel Shell transport and trading company ltd., and a recently formed oil company from the Netherlands, the Royal […]

Read More »

Strategic performance measurement

Introduction to Strategic performance management and its Importance (Moore, 2010) illustrates that strategic performance management system focuses on the worker’s individual input which is stemmed from a culture inside the company based on interest and worth and it helps the employee to keep attention on base line. With the help of ‘Strategic performance management’ a […]

Read More »

Scotch whisky research institute

INDUSTRIAL CASE STUDY REPORT SCOTCH WHISKY RESEARCH INSTITUTE (SWRI) INTRODUCTION The Scotch Whisky Research Institute (SWRI) is a registered company in Scotland which serves the needs of distillery companies in Scotland and also worldwide. It is situated in the Robertson Trust building of Heriot Watt University’s north research avenue campus at Riccorton, Edinburgh. It is […]

Read More »