International marketing management

Understanding the culture in a country or region in which we are doing business is a critical skill for the international business person. Without this knowledge, a successful outcome to the business venture can be in jeopardy. Culture is the quality in a person or society is regard to excellent in art, manners etc. Definition […]

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Tesco is biggest supermarket

INTRODUCTION Tesco is biggest supermarket chain in the U.K. it has more than 1700 stores in the U.K alone and has about 2318 stores in the whole world. It also sells its products through online Tesco.com. Tesco is the U.Ks largest retailers which operate through its branches under the name of Extra, Metro, superstore and […]

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International Marketing Mix

Since 1900, Coca-Cola already moves into Europe market, when 1970 Coca-Cola moves to international market, it already 39 years ago until 2009. After 39 year, Coca-Cola has modified their product to international marketing and they used marketing strategy to build up their market. (http://heritage.coca-cola.com/) Nowadays ,Coca-Cola which already operating in many country as a multinational […]

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The fast food industry

INTRODUCTION In the fast food industry, nothing comes close to McDonalds as this company has stamped its mark as one of the leading fast food chains in its industry. Founded back in 1955 by Ray Kroc, who single handedly opened the first McDonalds in Des Plaines, Illinois. Though Kroc died in the year 1984, his […]

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International Trade during Holiday Seasons

The Holiday Seasons is a time when many businesses try to beat out there competition by having the most sales. Starting around Thanksgiving and ending on New Year’s day most businesses have the most sales and make the most profit during the Holiday Seasons, for an example Wal-Mart makes a huge percentage of its profit […]

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The global economic condition

1. What were the main causes of the global financial crisis? What steps could the UK government take to reduce the dangers of another crisis? Discuss using course material AND your own research. Introduction: Through Globalization different country get the opportunity for international trade, increase the capacity of capital flows and spread the uses of […]

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Legal and Ethical Considerations

Legal and Ethical Considerations Formulae is looking into setting up operations and extending our business to both Guatemala and Mexico. Now, the success of these expansion projects is going to be built upon many factors, and among them legal and ethical conduct will be of the utmost importance. Both Guatemala, and Mexico have in common […]

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The impact of iso 9000 0n business performance

THE IMPACT OF ISO 9000 0N BUSINESS PERFORMANCE Introduction International Organisation for Standard (ISO) is based in Geneva. It is a worldwide body founded in 1946 to promote and develop the international standard and related activities to facilitate the exchange of goods and services nationwide (Randall, 1995). ISO inaugurated a technical committee on quality management […]

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Managing Across Cultures

This report gives an insight on the topic Managing Across Cultures, and also on the following issues, it tackles the meaning of Culture, its importance and relevance, It also looks at how people from different cultures come together to share the same work values, The importance of culture in work environments and what are the […]

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The market environment

1.0 Market Environment and Structure of Automobile Industry 1.1. Market Environment The market environment is the combination of actors and forces that affect an organisation’s capability to operate its operations effectively in order to provide its products and services to its customers. (Jobber 2004) According to Jobber (2004) these forces can be classified into internal […]

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