Comprehending English text

CHAPTER 1 1.0 Introduction Reading ability is a very important element in a higher education level. Since English has become the lingua franca or the language of all regions, students of a higher education as in the tertiary level must be able to read and comprehend English text. Reading is a vital for an individual […]

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Contrastive analysis

Contrastive analysis(CA) is a method to distinguish between what are needed and not needed to learn by the target language(TL) learner by evaluating languages (M.Gass & Selinker, 2008). In addition, CA is a technique to identify whether two languages have something in common, which assess both similarities and differences in languages, conforming to the belief […]

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Cosmetic products

1. Introduction Cosmetic products are very important in human life due to the improvement of the living standards. And by bringing the products to potential customers, cosmetic advertisements are quite popular in all means of media. Actually, cosmetic advertisers bring the products to customers in different ways which depend mostly on who the customers are. […]

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Cross-cultural differences on language learners

Introduction In this article the authors tried to measure the impact of cross-cultural differences on language learners’ interpretation of imageable idioms. The definition of imageable idioms: ‘idioms that have associated conventional images’ (Lakoff 1987:447). The study reported in this article investigated whether these imageable idioms call up the same scene in the language learner’s mind […]

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Definition of Reading

Definition of Reading Reading is a mental process. There are many definitions of reading. Reading is when someone looks into a written text and starts to absorb the information from the written linguistic message. In Longman Dictionary of Applied Linguistic, reading is said as: “Perceiving a written text in order to understand its contents. This […]

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