Coca-cola | International Business



Coca-cola is the most familiar product in the world, and is one of the largest selling soft drink from the past. Coca-cola was invented on 8th may 1886 by Dr John Stith Pemberton in Georgia and the brand was owned in 1889 by Asa Candler who had made most of his money by selling coca cola. Coca-cola was introduced as a soda fountain beverage in the beginning-made by mixing coca-cola syrup with carbonate water at Jacob’s pharmacy, Atlanta. At present Coca-cola provides about 400 brands in over nearly 200 countries that make coca-cola the world’s largest beverage company. In a survey of 2001 coca-cola was the 41st on the list of the 100 strongest economic entities. There are some coca-cola brands given below:

  • Coca-cola zero
  • Diet coke
  • Sprite
  • Fanta
  • Minute maid
  • Schweppes
  • Five alive
  • Oasis
  • Roses
  • Kia ora and etc

Reason for choosing coca-cola:

The Coca-Cola Company is one of the successful organizations in all over the world. The Coca-Cola Company has survived and grown day by day in an instable market because of its marketing power, innovation and productivity. In recent years coca-cola becomes a part of human body. The Coca-Cola Company and more than 300 worldwide bottling partners work together as the Coca-Cola system to deliver daily refreshment and drive their global success. Coca-cola has live positively commitment attitude to make a positive difference in the world by redesigning the way they work and live so sustainability is a part of everything they do. The coca-cola follows a responsible marketing technique (The coca-cola’s “advertising and marketing to children policy” is for children who are under the age of 12 to prevent the drinking of coca-cola products outside the presence of their parents or caregivers). The Coca-Cola Company focused on strategic workplace program, which helps in assurance of success.

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A stakeholder is that person, group or organization who has direct or indirect stake in a company or organization, and can affect or affected by the organization’s policies, actions or objectives. In a business or organization there are two types of stakeholders, which are internal and external.

Major stakeholders of coca-cola:

Employees: employees are major stakeholders of an organization.

Mission statement and its roles: a mission is a strategy that has to do with full of efforts to achieve a vision by an organization. A mission statement should give an overall goal, define what the organization is, stated clearly, guide the actions, to the point, easy to understand and provide a sense of direction for an organization. By mission statement it is easy to understand the purpose of an organization to shareholders and investors, who are going to invest in that organization. A mission statement is planned to make sure that all the stakeholders are clear on the purpose of the company, so everyone can pay their attention on same goals. A mission statement of an organization tells the reader about the organization that what it stands for.

Mission of coca-cola: the first step of coca-cola starts with its mission. In mission statement coca-cola company declares its purpose as:

  • To inspire moment of happiness and optimism
  • To create value and make a difference
  • To refresh the world

In this mission statement coca-cola is clear about its purpose that what it stands for, what is the main aim, what it aspires to be, give its overall goal. The stakeholders can easily understand the mission of coca-cola and can work with passion to achieve its vision.

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Vision statement and its roles: a vision is a broad image of the future that what the future should be, and the statement is focused on tomorrow. The vision statement has details of an organization’s future, inspiration of organization, future plans, aims and objectives. Vision statement should be clear, positive and inspirational, not too long. Vision statement just gives a direction for a business planning it does not tell how to get there, but it captures passion. Writing a vision statement it is a very important task and needs much time, positive approach, knowledge about services and technology, future plans, input from other peoples, and combination of all important words in one short paragraph.

Vision statement of coca-cola: the vision of coca-cola guides every aspect of business by describing the needs to achieve quality growth. The vision statement of coca-cola is:

  • People: be a great place to work where people are inspired to be the best they can be.
  • Partners: nurture a winning network of customers and suppliers, together we create mutual, enduring values.
  • Planet: be a responsible citizen that makes a difference by helping build and support sustainable communities.
  • Portfolio: bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.
  • Productivity: be a highly effective, lean and fast moving organization.
  • Profit: maximize long-term return to shareowners while being mindful of our overall responsibilities.

In this vision statement coca-cola company shows the image of what they want to do in future, and where they want to see them for a long-time. Over many years coca-cola focused on the vision that helps them to deliver on their focus.

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Culture: The thing that makes a society different from others is called culture, which describes experiences, attitude, values and beliefs of an organization. In an organization a set of symbols and signs that the organization is recognized by is a culture. Culture is a social interaction, and it is an important thing in success and failure of an organization. An organization’s culture is a standard behavior that the member of organization should use to achieve the goals.

Coca-cola’s culture: coca-cola has a unique culture, which is based on passion and the member of the company has the ability to change this passion into action. Coca-cola’s winning culture defines the attitudes and behaviors that will be required to them to make their vision a reality.

Culture Values of coca-cola:

Leadership: the courage to shape a better future

Innovation: imagine, delight, create and seek

Collaboration: leverage collective genius

Integrity: be real

Accountability: if it is to be, it’s up to me

Quality: what we do, we do well

Diversity: as inclusive as our brands

Passion: committed in heart and mind

Ethics of coca-cola:

  • Act with integrity
  • Be honest
  • Follow the law
  • Comply with the code
  • Be accountable
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