Survey of customer satisfaction in company HDFC Standard

Introduction

The future is never certain, so it’s rightly said, “AN INSURANCE POLICY IN HAND KEEPS THE TENSION AWAY.”

India`s one the leading life insurance company is HDFC Standard Life Insurance Company Ltd. which gives variety of individual and group insurance solutions. It is a joint venture between HDFC Ltd. (Housing Development Finance Corporation Limited). It compete one of the best LIC Insurance Company in the market just because of its cheaper rate, strategy, plan and features.

In these days, insurance is only one business which has an effect on all walks of life. Insurance industry dwell in a very important place among financial services run in the globe. Therefore a proper knowledge of what insurance is and what purpose does it serve to individual or an organization is therefore necessary.

Today`s Insurance business growing at the rate 15-20 % (percent) annually and presently is of the order of Rs 1560.41 billion (for the financial year 2006-2007). It adds about 7% to the county`s Gross Domestic Product (GDP) with banking services. And gross premium collection is nearly 2% of GDP and Funds available with LIC for Investments Are *% of the GDP.

Reasons to select this topic:-

Insurance is just creating protections for you and your family. As Indian investors are now more exposed to capital markets and have started understanding its working, they want to multiply their money rapidly.

Therefore the only reasons for selecting this topic are:-

To get further information about existing customer`s perception about HDFC SLIC

To analyze the quality of service the customers are getting from the company.

The reason for choosing this organization:-

As a student of management, I had to choose a company which carry on its activities on a large scale, which has strong distribution network and which was diversifies into various business.

The company has been successful in understanding the consumers market and the competitors and works in pace with the global technological developments.

The company is diversified into various businesses such as mutual funds, safety bonds, online trading and other financial instruments.

Due its strong distribution and service network and concert launch strategy, unique packages HDFC has emerged as a strong Player in the market.

HDFC SLIC has :-

6 Zonal offices

29 regional offices

276 Branch offices

203 Spoke location

Competitor of HDFC SCIL

There are many competitors of HDFC SCIL in the market as following.

Life Insurance Corporation of India (LIC)

Tata AIG life Insurance Co. Ltd.

Birla Sun Life Insurance

ICICI prudential Life Insurance

Aviva Life Insurance

Max New York Life Insurance

SBI life Insurance

Bharti Axa Life Insurance

Reliance life Insurance

ING Vysya life Insurance

Project Background

The History of life insurance in India dates back to 1818 when it was conceived as a mean to provide for English Widows. In those days a higher premium was charged for lives then the non-Indian lives, as Indian lives were considered more risky to cover. But the Bombay mutual life insurance society started its business in 1870.this is the first company which charges the same premium for both Indian and non-Indian lives. Then first general insurance company established in the 1850 in Calcutta by the British. The insurance business was almost at the end of overseas company till the end of nineteenth century.

The insurance business lifts at a quicker pace after independence. In 1956, the government of India brought together over 240 private life insurers and provident societies under one nationalized monopoly corporation and Life Insurance Corporation (LIC) was born. In 1972 the general insurance Industry was nationalized, with this, nearly 107 insurer were combined and clustered into four companies- National Insurance Company, New Indian Assurance Company, Oriental Insurance company and united India Insurance Company.

After so many time on 14th August 2000 HDFC Life insurance company Ltd. is Established in India. It is a joint venture between HDFC Limited – India’s foremost housing finance institution, and also it is a Group Company of the Standard Life Plc, UK. HDFC is the majority stakeholder in the insurance JV with 81.4% staple

And Standard of as a staple 18.6% Mr. Deepak Satwalekar is the MD and CEO Of the venture. In India, It is offering a variety of individual and cluster insurance solutions.

Being a joint venture of top financial services groups, , The Company’s new business premium income stood at Rs. 1,839.70 Crores as on 31 December 2008; it has covered over 812,811 lives so far.

There are following list of policies and products which offer by HDFC Standard Life Insurance:

Protection Plans

Children’s Plans

Retirement Plans

Savings & Investment Plans

Health Plans

Group Plans

Project Aims and Objectives

Proper understanding and analysis of life insurance industry in Panipat town.

To understand customer satisfaction regarding the products offered by the company

To understand the importance of customers relationship with the company

To know the reasons for demand of a particular product

To find out the problems faced by customer

To know the feedback of customers regarding the service which are being

Provided by the company

To analysis the product detail of HDFC SLIC

Research Programme

Research can be defined as systematized effort to gain new knowledge. A research is carried out by different methodology, which has their own pros and cons.

The following mentioned types of data was used for the study and analysis of

the objective of this project, also the secondary to data proved to be helping hand in

framing up the industry scenario and also the relevant topics in the entire project report.

Design of Research – Descriptive

Sources Of data – Primary data and Secondary data

Approach – Observation, Face to Face Interview, Individual Depth Interview

Instrument – Questionnaire

Technique of Sampling – Random sampling.

Size of Sample – 200 existing customers of HDFC SLIC

Data Collection:-

Primary Data

1) Survey has been made through Questionnaire

2) Presentation given by the Advisors of HDFC life.

Secondary Data:

Books

Newspapers

Magazines

Newsletter

Internet

Television

Booklet

Policy Brochures

Deliverables

The outcomes are as following

Dissertation Proposal

Review the strategy of HDFC SCIL that how it is attract customer

Review the current situation of HDFC SCIL

Analyze the problems which are faced by customers

Review the existing literature on Customers satisfaction on HDFC SCIL in Panipat

Dissertation report

6. Resources

There are some resources which has been used:-