Literature Review of Marketing Management Concepts and Human Resource Management
Introduction For the purpose of this study, the Literature Review will be in two parts. The first section will address the Marketing Management Concepts, which includes corporate level marketing, the…
Read more >Literature Review of Marketing Tactics during Recession
Recession is defined as a process of decreasing demand of products, raw material, labour and services for prolonged time. The overall economy of the country is slows down during recession…
Read more >Literature Review of McGregors Theories of Management
In 1960 American MIT lecturer, Douglas McGregor, became one of the forefathers of contemporary management thinking when he published his book, The Human Side of Enterprise. In his book McGregor…
Read more >Literature Review of Motivation and Reward Systems
Since workers are human beings and being human means that employees have the ability to think which represents a huge array of problems for the employers because these factors can…
Read more >Motivation in Human Resource Management
In the fierce era of competition, organizations nowadays are more emphasizing on the management of Human Resources (Robert. L, 2008). Motivation; a key strategy in Human Resource Management has helped…
Read more >Literature Review: Organizational Development
The topic under consideration is organizational development, knowledge creation and change management. The main focus of this research is to see how the process of change management is affected by…
Read more >Literature Review of Business Continuity Management
Though business continuity management has a significant role in the optimization of the organizational performance, there is a rare discussion of this role in literature. However, a small part of…
Read more >Deforestation: Review of Literature
Literature review: Deforestation is not a new phenomenon and it has been continued since centuries but its repercussions were not known in the medieval or later periods. Its repercussions have…
Read more >Literature Review discussing British Petroleum’s environmental effects
Societies today, more than ever, are faced with more complex and environmental problems with the proliferation of technological advancement as human populations mounts. It is paramount for "large energy companies…
Read more >Literature Review of Approaches to Strategic Change
Organizations require change as they live through time. This change which adjusts according to new demands and procedures is known as Strategic Change. This paper sheds light on the importance…
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