Digi Telecommunication Sdn Bhd

DiGi Telecommunication Sdn. Bhd. is a company which contribute mobile communication. DiGi accomodate a absolute range of effortful, adaptable and easy to use wireless services to facilitate and enhance the lives of its customers. DiGi made value for their customer by choosing the most applicable cutting edge high tech so that customers gain the advantage from the products and services that provide them alternatives, advancement and authority.

DiGi have a creation companionship as a lead in voice and data prepaid services that have determined industry benchmarks for inspiration and innovation. DiGi Postpaid bring out top quality call together with value-added mobile and data service to all customers.

There are some competitors that DiGi faced with. One of the main competitor is Maxis Berhad. Maxis Berhad is the leading mobile communications service contributer in Malaysia over 11.4 million mobile subscribers. Maxis Berhad offered some services. Such as, prepaid, postpaid, 3G service and Maxis Broadband.

While another competitor is Celcom Axiata Berhad, also known as Celcom, is the oldest telecommunication company in Malaysia. Celcom is now generally a world figure for mobile communication. They had extended the original frequency band for GSM from 900 MHz to 1800 MHz. Celcom provide Virtual Mobile Operator services(VMO) and rural communications services by using CDMA Technology and Satelite Phone.

IT and IS used by DiGi Telecommunications

3G coverage

3G is the current wireless technology. DiGi Telecommunications has used 3G network that named as Turbo 3G which launched on December 2009. Besides, it also promoted 4G DiGi’s Turbo 3G with a speed approximately 14.4Mbps HSPA. Several areas in Malaysia had coverage with Turbo 3G. Turbo 3G is available for the users of DiGi for the broadband, postpaid and prepaid use. It provide users to get the data and information by the wireless access from anytime and many place. Users can suft the internet with the higher speed and they are able to make the video call, listen to music or viewing movies with higher quality than before.

E-payment

E-payment is a e-commerce transaction which the buyers and sellers will deal by electronic payment for buying and selling purposes via internet. Digi Telecommunications has integrated with iPay88 and PayPal for e-payment options. MySimplified, DiGi classified portal were forced with iPay88 so that the online payment services are available for the mySimplifieds members to do the transaction through the internet. Debit and credit instruments were provided to the them via the local bank. Meanwhile, the Storefront launched to let the sellers to accept the payments from payers via online channel.

CRM

CRM data is the most crucial information in any company. In order to control the performance of the company, DiGi Telecommunications decided to associate with iZeno and SugarCRM to conduct Sugar Professional On-Site. SugarCRM is a provider of commercial open source customer relationship management, so-called CRM software. It increase ability in achieving deeper analysis of CRM data and combine it with other companies data. SugarCRM applications have been choose by more than 5000 customers under lock-in based and proprietary alternatives. This software help DiGi Telecommunications Company in leads identification and tracking, proposal generation, account validation, approval matrix, contract generation, order fulfillment tracking, billing system integration and reporting.

Recommendation

Digi Telecommunication Malaysia provides a variety of mobile communication services, but we suggest that the company can launch 4G WiMAX (Worldwide Interoperability for Microwave Access) in the future. WiMAX is developed to provide a common framework for wireless connectivity in fixed, portable, and mobile environments. It is also act as a scalable wireless access technology designed to provide high throughput over long distances.

As we know, there are many types of internet connectivity today like broadband wireline, WiFi, and even dial-up. But all these types of connectivity have some disadvantages, for broadband the service can be expensive which is depended on the provider, and it is sometimes unavailable in many rural areas. For WiFi, it has limited range against coverage, and for dial-up, it is simply slow. WiMAX is designed to overcome all these problems. It provides the high-speed connection of broadband even with higher data transfer rates. Besides that, it also offers wireless access which has the range far exceeds WiFi. This is because WiMAX consist of two hardware components that is a WiMAX tower and WiMAX receiver. This WiMAX tower provides coverage to an estimate 30 mile radius by connecting to internet using a high-bandwidth wire line connection.

In addition, we also recommend that the Digi Company to produce Digi-m-Trak mobile asset. This asset will provide reliable, cost- effective monitoring and management. The Digi-m-Trak system ensures constant to access information at any time and from any place. Digi-m-Trak transceiver will collect data such as location, speed, fuel levels, temperature and vehicle security system status for vehicle GPS. The information will saved in the secure database sent from the transceiver over a GSM and GPRS wireless network. From here, we know that Digi-m-Trak will give a lot of visibility to safety and security of divers, vehicles, and goods. From here, we know about the benefit of Digi-m-Trak mobile asset, so it is strongly recommended that Digi Company can launch this new mobile asset in order to gain competitive advantage in this global environment.